Our Story

It started out with a simple, earnest ambition to create and share some good old-fashioned cake with our local community; cake that was made with real wholesome ingredients, and was familiar and comforting.

In a world of mass-produced confections, we wanted to go back to basics and bake like our mums and grandmothers used to – moist red velvet cupcakes topped with vanilla buttercream, apple pound cake drizzled with caramel, decadent chocolate brownies, warm and fudgey on the inside. The kind of scents, flavours and textures that make us nostalgic for days gone by.

From humble beginnings at a small take-away spot in Singapore’s Holland Village, today we sell baked goods, food, lifestyle goods and homewares across four outlets.

But we haven’t forgotten our roots, or that nostalgia for savouring something that is home-made. As sticklers for quality and simplicity, we take great pride in what we do and take time to continuously perfect all of our creations  – our range of deli and bake items are hand crafted in small-quantities using fresh produce, wholesome ingredients and no artificial preservatives; and the selection of packaged food and homeware products we carry in our stores represent the work of others in our community of like-minded makers, who share our passion for quality, simplicity and sustainability.

We hope you come by to discover some of the simple goodness found in our stores.