From the desk of Vanessa, founder and CEO of Plain Vanilla:

Last year, we turned 13—and like any mother watching her child enter adolescence, I found myself asking: "What next?" We’d built a sizeable team spread over a central kitchen and 6 stores, and weathered through COVID emerging EBITDA positive. Yet I believe we are destined for even greater impact. This is what we’ve set our sights on in the coming years—to more than double our store count, continue to achieve strong double-digit growth, and become the best of what Singapore can offer in the café, bakery and gifting space—locally and, one day, beyond.

To achieve this, we are going to need some decent funding and a solid board of advisors. We've brought together a small circle of investors who share our vision, and we’re now welcoming a few more strategic voices to help us navigate PV’s next chapter.

If you’re a seasoned investor with expertise that could be helpful to guiding our growth, I would love to have a chat. Leave your details in the Expression of Interest form below, and we’ll be in touch.

And to our community, your trust is one of the reasons we’re still here today. I’m committed to growing in a way that protects everything you’ve come to love about PV—and we hope you’ll continue to be part of our journey.

Yours,