From the desk of Vanessa, founder and CEO of Plain Vanilla:

Since our first call for investors in April 2025, we’ve been deeply heartened by the overwhelming response. In just four months, we closed the first tranche of our fundraise at S$1 million — a milestone made all the more meaningful because every investor is a long-time PV customer, some from our earliest Holland Village days. From the beginning, this was never about raising capital for its own sake, but about growing with people who genuinely want to see us succeed while staying true to our values.

The funds are already at work: opening new stores this year, strengthening our team through training and systems, and refining the guest experience — all with the vision of becoming Singapore’s most trusted name for cafés, bakeries, and gifting, and in time beyond our shores.

As we move into our second and final tranche, we continue conversations with those who’ve reached out, but also remain open to others who may have been quietly curious. If that’s you, I'd love to have a chat. Leave your details in the Expression of Interest form below and I'll be in touch.

And to our community, we hope you’ll continue to be part of our journey. Your support is the reason we exist, and the reason we can dream bigger. We look forward to serving you in more neighbourhoods, and showing up in more impactful ways.

Sincerely,